Dropcar

About

DropCar is a study project focused on designing a seamless car rental experience. The project explores landing pages for both companies and customers, aiming to improve usability, information clarity, and the overall journey from discovery to booking.

Goal

To design a user-friendly landing page experience for DropCar that meets the needs of both companies and customers. The goal is to help companies showcase their services and attract customers, while making it easy for customers to learn about the company and navigate to the app to rent a car.

Problem

Companies struggle to effectively present their services and attract customers, while customers find it unclear how to learn about the company or access the app to rent a car. This creates confusion and friction in the user journey, reducing engagement and conversions.

Solution

We designed a landing page that clearly presents the company and its services to attract clients, while guiding customers to learn more and easily access the app to rent a car. The design emphasizes clarity, usability, and a smooth user experience.

Tools

Design Process

As part of our design process, I followed the Double Diamond method

Problem
Discover
Define
Develop
Deliver
Solution

Discover

  • Desk Research
  • Competitor analysis

Define

  • Persons
  • Site map

Develop

  • Information architecture

Deliver

  • Prototyping

Colors

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See also

Quick process for creating a mini-resume

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